Turn your
startup newsinto a media campaign.
Shaped and reviewed by PR experts and former journalists. You get a press kit, photo and video, a verified journalist list and pitch drafts.
We cannot promise coverage. We can promise a person checked every line and every contact.
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Angle · reviewed by a former tech editor
Lead with the customer result, not the round size. Two angles will carry in trade press, one will carry nationally.
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Press kit
Release, founder bio and fact sheet, edited line by line by a PR expert.
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Photo and video · shot by us
Founder portraits and a short launch clip from a working photographer and videographer, ready for the journalist's desk.
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Journalists · one contact per publicationBusiness desk reporterNational daily · Netherlandsstaff page confirmedTechnology editorBusiness weekly · Germanyself-disclosedStartups reporterTech title · United Kingdomre-checked within 60d
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Pitch drafts · you send from your inbox
You have news. We turn it into a campaign.
The AI does the first pass. A person with newsroom experience edits it, so the kit is ready in days, not weeks.
Tell us the story
Fill in a short form: company, one-liner, founders, traction, assets and tone. Ten minutes.
Get the verdict
We tell you whether the story is press-worthy, what the best angle is, and what to fix before you pitch.
Review your kit
Press release, founder bios and fact sheet, edited by a human. Add a photo and video shoot so the story arrives with pictures.
Pitch the right people
A matched shortlist with a draft for each journalist. You send them, so replies land with you.
Editors need pictures. We shoot them.
Most PR services stop at the words. Pressworthy comes with a working photographer and a videographer, so the story and the visuals are planned together.
- Founder and team portraits that look like editorial photography, not a phone snap against a wall.
- Launch and product shots on location, framed for how publications actually run images.
- A short video for the announcement, the pitch and social, shot and cut by a videographer.
- One brief, one team. The angle from the review shapes what we shoot.
Photography by Dan Taylor
Editorial and portrait photographer, and the founder of Pressworthy. The person who briefs your story also shoots it.
Video with a dedicated videographer
Short, clean clips built for press embeds and social, planned from the same angle as your pitch.
Added to any package
Quoted per shoot, so you only pay for the visuals your story needs.
Contacts you can check, not contacts you have to trust.
Most press lists are a black box. Ours names how each contact was verified and when it was last re-checked.
- A named verification method on every contact, such as a confirmed staff page or a journalist's own disclosure.
- One contact per publication. The person most likely to cover your story, not five inboxes to blast.
- Re-checked on a schedule so you do not pitch someone who left the desk last spring.
- Matched to your story by sector, country and beat, then reviewed by a person.
Built for the markets that get ignored
The Netherlands, the DACH region and the UK, plus niche verticals where a well-aimed pitch beats a blast.
Human review you can see
Every kit moves from draft to review to approved. Nothing is delivered until a person signs it off.
Outreach stays with you
No bulk sending from our domain. Pitches go from your mailbox, in your name, to people who expect to hear from you.
Pay once. No subscription.
Start with the kit and upgrade later. You only pay the difference.
- Verdict on your story
- Reviewed press release
- Founder bios and fact sheet
- Asset links, PDF export
- Everything in Press Kit
- Matched, verified shortlist
- One contact per publication
- A pitch draft for each journalist
- Everything in Media Campaign
- Pitch strategy and timing
- Follow-ups handled with you
- Direct access to the founder of Pressworthy
One-off prices. Photo and video quoted per shoot and can be added to any package. VAT treatment confirmed at order.
Founders pitch badly because nobody tells them the truth about their story. I spent years on the receiving end of pitches, and I know what makes an editor reply.
Dan Taylor · Founder of Pressworthy, former tech journalist at Tech.eu and working photographer
Straight answers.
Will you get me coverage?
No one honest can promise that. We improve your odds: a story shaped to what editors cover, a kit that is ready to use, and the right journalist for each pitch.
Who reviews my kit?
A person with newsroom experience. The AI drafts the first pass, then a human edits it and signs it off before it reaches you.
How do you verify contacts?
Each contact carries the method used, for example a confirmed staff page or the journalist's own disclosure, and is re-checked on a schedule. We never hand you a guessed email.
Do you send the pitches for me?
On Media Campaign, you send them from your own mailbox. That keeps replies with you and keeps you on the right side of data protection rules. On Managed Campaign, we plan the sends with you.
Do you shoot photo and video?
Yes. Dan is a working photographer and works with a videographer. Shoots are quoted per project and can be added to any package, so your press kit arrives with portraits, launch images and a short clip.
Which countries do you cover?
We focus on the Netherlands, the DACH region and the UK, plus niche verticals. If your story fits elsewhere, ask.
Is it a subscription?
No. Each package is a one-off price. If you start with the Press Kit and upgrade later, you pay only the difference.
Your next announcement starts here.
Tell us the story. We will tell you if it is press-worthy.